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County of Santa Clara Officials Warn About the Dangers of Second Hand Smoke Exposure

Bold New Ad Campaign to be Unveiled

WHAT:
Secondhand smoke causes 3,600 heart disease deaths and 400 lung cancer deaths each year in California non-smokers. The Santa Clara County Public Health Department will unveil a new media campaign that draws attention to the dangers of secondhand smoke. At the core of the campaign is a powerful television commercial airing in English, Spanish and Vietnamese that graphically depicts the impact of secondhand smoke on children and dramatizes the hazards faced by all nonsmokers exposed to others’ tobacco smoke.

WHO:
Local officials will be on hand to discuss the ad campaign as well as efforts to reduce exposure to secondhand smoke through tougher no smoking policies in workplaces, parks, restaurants and multi-unit housing. Speakers include:
Dan Peddycord, Director of the Santa Clara County Public Health Department
Supervisor Ken Yeager, County of Santa Clara Board of Supervisors
Mayor Jason Baker, City of Campbell, California

WHEN:
Tuesday, April 26, 2011, 12 noon – 1PM

WHERE:
County of Santa Clara Government Center
News Conference Room
70 W. Hedding St., East Wing, Lower Level, San Jose

VISUALS:
Unveiling of Secondhand Smoking TV Spot

For more information or to schedule a follow up interview after the press event with Dan Peddycord please contact: Marta Lugo at (408)792-5107 or (408)834-6767. To schedule a follow up interview with Supervisor Ken Yeager, call the Office of Public Affairs, at (408)299-5119.

Media Contact: Gwendolyn Mitchell/Laurel Anderson, Office of Public Affairs, (408) 299-5119;Marta Lugo, Public Health Department (408)792-5107
Posted: April 25, 2011