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Santa Clara County to Celebrate Grand Opening of Julian St. James Farmers’ Market

Accept CalFresh (EBT) and WIC Nutrition Assistance Programs

SANTA CLARA COUNTY, CALIF. – Led by President George Shirakawa, County of Santa Clara Board of Supervisors in collaboration with Pacific Coast Farmers’ Market Association (PCFMA), Santa Clara County announces the upcoming grand opening of the Julian St. James Farmers’ Market on Wednesday, June 6, 2012 at 5:30 p.m.

The Julian St. James Farmers’ Market will open every Wednesday through September 26, 2012, from 4:00 p.m. to 8:00 p.m., in a parking lot located at East St. John Street at 16th Street. The farmers’ market occupies a spacious parking lot which is a part of the Downtown Health Center property.

The new farmers’ market will feature a variety of conventional and organic fruits, herbs, nuts and vegetables from local farmers and food products such as bread, fish and prepared foods. A ribbon cutting ceremony with County Board of Supervisors President George Shirakawa will be held on the opening day.

“One of the obstacles to healthy eating is not having convenient access to fresh produce,” said Shirakawa.  “I’m very excited that we were able to bring Julian St. James Farmer’s Market to the new Downtown Health Center Property. Their presence, along with the Market Match incentives they will offer low income families and seniors help make healthy food more affordable.” 

Market Match is an incentive program to stretch the buying dollar for customers who participate in the Supplemental Nutrition Assistance Program, (known nationwide as SNAP and as CalFresh
in California) and/or the Women, Infants, and Children Farmers’ Market Nutrition Program (WIC-FMNP). CalFresh recipients who spend a minimum of $10 on their EBT card on a given day will receive an additional $5 in food tokens to spend at the market.  WIC-FMNP participants, including seniors, will be able to double the value of their monthly Farmers’ Market Nutrition Program checks up to an additional $8 per day. To receive the monetary incentives, eligible participants must visit the Market Manager’s booth before making purchases.

The Julian St. James Farmers’ Market was developed with support from the USDA Agricultural Marketing Service through a Farmers’ Market Promotion Program grant. It has also received broad community support from First 5 of Santa Clara, The Health Trust, Indian Health Center of the Santa Clara Valley, and Fresh Approach.

For more information on the Julian St. James Farmers’ Market, or find another farmers’ market in your area, please contact the Pacific Coast Farmers’ Association at 1-800-949-FARM or go to www.pcfma.com. For more information on the Market Match program and the program partners, please visit www.pcfma.com/marketmatch.  
 

About PCFMA
The Pacific Coast Farmers’ Market Association is the state’s largest operator of Certified Farmers’ Markets, with over 65 Certified Farmers’ Markets weekly in the Bay Area during the peak summer months. Certified Farmers’ Markets are locations that offer only California-grown products sold directly to consumers by the farmers that grew, nurtured and harvested the crops.
 

Media Contact: Gwendolyn Mitchell/Shirley Zackor, Office of Public Affairs, (408) 299-5119; Edward Garcia, Office of Supervisor George Shirakawa, (408)299-5020

Posted: June 1, 2012