SUPER Baby is Back to Celebrate National Breastfeeding Awareness Month 2012!
August 16, 2012
He’s back! The Santa Clara County Public Health Department’s Breastfeeding Promotion Project, funded in part by FIRST 5 Santa Clara County, is bringing back “Super Baby” during National Breastfeeding Awareness month. The project seeks to help raise awareness about the importance of supporting breastfeeding mothers, whenever and wherever they are nursing, including mothers returning to work.
According to the California Labor Code Section 1030, “Every employer, including the state and any political subdivision, shall provide a reasonable amount of break time to accommodate an employee desiring to express breast milk for the employee's infant child.” Unfortunately, many employees, including those working in state government, are not aware of the law, and some are afraid to ask for this accommodation.
The campaign ad, “Powered by Mama’s Milk: Breastfeeding is the BEST Feeding,” aims to empower women to continue to breastfeed beyond maternity leave, and highlights the health benefits of exclusively breastfed babies. The ad features a strong and healthy “Super Baby” wearing a red cape charging forward from strength acquired from breast milk. The print ad will be displayed on the outside and inside of county transit buses during the month of August.
The Breastfeeding Promotion Project also has developed the California Breastfeeding Laws brochure
, a useful resource for understanding the various laws that protect employees, regarding their rights to care for their newborn baby.
The Santa Clara County Public Health Department supports efforts that encourage breastfeeding at home, and the workplace as it provides significant bonding and health benefits for mother and child as well as society. Children who are breast fed are less likely to develop acute ear infections, asthma, diabetes and obesity. Reduced risk of diabetes and breast and ovarian cancer are some of the mother's health benefits.
Furthermore, breastfeeding is also good for businesses including lower health care costs, reduced absenteeism, higher productivity and lower turnover rates.
To learn more about local breastfeeding resources, click on the links below:
Breastfeeding Support and Information Line: (408) 885-5950
for additional resources on healthy eating for your baby and family.
For more information about the campaign, the Breastfeeding Promotion Project or if you would like to request a presentation for your department, contact Rebecca Tam, Registered Dietician, Breastfeeding Coordinator with the Center for Chronic Disease and Injury Prevention, at (408) 793-2700 or email: firstname.lastname@example.org