Tobacco Prevention and Education Program (TPEP)
The mission of the Tobacco Prevention and Education Program is to improve the health of all residents in Santa Clara County by reducing illness and premature death attributed to the use of tobacco products. TPEP coordinates tobacco control activities with local, state, and national organizations. TPEP collaborates with community based organizations and local health agencies to promote a healthy lifestyle and create a tobacco-free Santa Clara County. TPEP was founded in 1989 as a result of the passage of Proposition 99 (The California Tobacco Tax). TPEP staffs two coalitions:
- Tobacco Free Coalition of Santa Clara County
- Community Advocates Teens of Today (Founded in 1997), which acts as a youth coalition counterpart to the Tobacco Free Coalition. Both coalitions reflect the diversity of Santa Clara County and serve as an active advisory body to TPEP, working together to prioritize and move tobacco initiatives forward.
The following are TPEP's key priority areas:
- Tobacco retail licensing
- Smoke-free multi-unit/family housing
- Strengthening FDA regulation of flavored cigarettes
- Coalition building and technical assistance
The Tobacco Free Coalition of Santa Clara County is a diverse community based group representing professional, voluntary and community groups. Staffed by TPEP, this coalition provides community input to assist in efforts to reduce and/or prevent tobacco use in Santa Clara County. The coalition accomplishes its mission through prevention and education activities as well as community involvement
The Tobacco Free Coalition strives to improve the health of Santa Clara residents by:
- Changing community attitudes toward tobacco uses
- Reducing tobacco use
- Reducing secondhand smoke exposure
Visit the Tobacco Free Coalition on Facebook
Community Advocate Teens of Today (CATT) is a youth-led coalition of the Tobacco Prevention and Education Program and is a counter-part to the Tobacco Free Coalition. The goal of CATT is to engage youth in tobacco prevention, outreach, and policy change throughout Santa Clara County. CATT is funded by Proposition 99.
CATT is a countywide youth coalition with members from cities such as San Jose, Milpitas, Sunnyvale, Mountain View, Palo Alto, Cupertino, and Gilroy. Recruitment for the coalition is primarily done through high schools and its members range in age from 14 and 18 years. Most CATT activities and projects take place after school and at off-campus community settings.
Since the inception of the coalition in 1997, CATT youth have become an important community voice in Santa Clara County by changing policy and raising awareness of the dangers of tobacco use, exposure to secondhand smoke, and the tobacco industry's influences on communities with high rates of smoking. CATT youth are actively involved in TPEP's tobacco prevention efforts. They are also engaged in activities such as community outreach, youth purchase surveys, merchant education, city council meetings, working with law enforcement, youth development activities, and other related efforts.
Chronic Disease and Injury Prevention
1400 Parkmoor Avenue, Suite 120B
San Jose, CA 95126