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Tobacco Prevention Media Campaigns

These media campaigns are part of Santa Clara County's Tobacco Free Communities Initiatives, a comprehensive effort to prevent young people from smoking, help smokers quit, and reduce Santa Clara County resident's exposure to secondhand smoke.  These campaigns were funded through a Communities Putting Prevention to Work grant from the United States Department of Health and Human Services.
 

"
Fresh Air" Public Awareness Media Campaign 
Residents of the City of San José will now enjoy outdoor dining with a side of fresh air. The Santa Clara County Public Health Department and the City of San José have partnered to launch a new public awareness campaign titled, "Fresh Air" as part of the Communities Putting Prevention to Work (CPPW) Tobacco Prevention Initiative. The goal of the campaign is to support San José's secondhand smoke ordinance which passed in the spring of 2012.  This smoke-free outdoor dining/drinking law will protect patrons and workers from the dangerous health effects of breathing secondhand smoke, while providing a smoke-free dining experience for nonsmokers and those who are trying to quit smoking.
 
This campaign features two distinct ads (one with a salad and one with a cup of coffee) with the tagline "What makes this salad even better? A side of fresh air. San José is now smoke-free in all outdoor dining/drinking areas." The ads are a localized version of a Los Angeles media campaign designed to raise awareness of secondhand smoke in outdoor dining settings. The ads are in English, Spanish, and Vietnamese and are visibly displayed at various locations throughout the City of San José, which include billboards, transit shelters, buses, light rail, bar and restaurant bathrooms and coasters.  The campaign will run from January 28 through March 10, 2013. To read the complete ordinance (No. 29053), click here.
 
Fresh Air Print Ads
Fresh Air - Salad ad: English, Spanish and Vietnamese
Fresh Air - Coffee ad: English, Spanish and Vietnamese
 
 
 
 "Reverse the Damage" Cessation Campaign
 Reverse the Damage seeks to educate Santa Clara County residents about the health benefits of giving up smoking by providing facts to encourage smokers to quit. The print ads, in English, Spanish and Vietnamese, were placed on billboards, bus shelters, gas pump toppers and other venue-based ads, and point of purchase displays such as convenience stores, through the month of May 2012. This message reached more than 52,000 residents.
 
 
 
 
 
Lame Reasons to Smoke
This counter-marketing campaign from the Tobacco Prevention Initiative hit the air waves at the end of January 2012, complete with a countywide launch with various on-line social networking sites is a 30-second, 3D animated video called "Lame Reasons to Smoke." The aim of "Lame Reasons to Smoke" youth prevention campaign is intended to reach out to youth who are at most risk of taking up smoking, and uses humor and irony to address some of the impacts smoking has on youth's physical appearance and health. The video aired on local cable stations and movie theaters countywide from January through March 2012.  
 
  
You Smoke They Smoke - Secondhand Smoke is More Dangerous Than You Think
The evidence is clear - inhaling secondhand smoke from other people's tobacco can lead to lung disease and premature death in nonsmokers. This 30-second television spot was developed for the Santa Clara County Public Health Department by Better World Advertising. The commercial, in English, Spanish and Vietnamese, was aired between April and July 2011 on local broadcast and cable stations. Help spread the message about the dangers of secondhand smoke by sharing the commercial and downloading the campaign materials. 
 
 
 
Resources:
Print Ad: English, Spanish and Vietnamese Posters
Lenticular Card: English, Spanish, and Vietnamese
 

 
For more information about Tobacco-Free Communities and other related efforts, please contact:
 
1400 Moorpark Avenue, Suite 120 B
San Jose, CA 95126
Phone: (408) 793-2700
Fax: (408) 793-2731


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