Santa Clara County Public Health Department launches "Walk Wise, Drive Smart" Public Safety Awareness Campaign
During the summer months, the Santa Clara County Public Health Department is asking residents to be safer on county streets. The department recently launched a new countywide public safety awareness campaign titled, "Walk Wise, Drive Smart"*. Whether driving, walking or biking, all residents should take it slow and watch out for others.
The campaign features an ad with the tagline "Walk Wise, Drive Smart - Be Aware, Be Safe, Be Responsible." The ad is in English and visibly displayed at bus shelters at various locations throughout the County. The campaign will run from June 16 through August 10, 2014.
The"Walk Wise, Drive Smart"
ad is available in various formats for download - letter
, and tabloid
Tips for drivers
- Stop for pedestrians - it's the law in California
- Make eye contact with a pedestrian before proceeding through a crosswalk
- Never pass a vehicle that is stopped at a crosswalk - assume they are stopped for a pedestrian
- Focus on the road - You are 23 times more likely to be involved in a crash if you are texting while driving
Tips for walkers
- Use marked crosswalks whenever possible
- Wear bright clothing at night so you can be more easily seen
- At signals, start crossing the street only whey you have the "walk" signal
- Watch for traffic even in a marked crosswalk with the "walk" signal - make eye contact with drivers who are approaching
- Don't be a distracted walker - turn off headphones and pay attention when crossing the street
Tips for bicyclists
- Wear light colored outer clothing, preferably with reflective strips, and a helmet.
- Use a bright, white light on the front of your bike and a red reflector on the back
- When in the street, follow the same traffic laws required for motor vehicles
- Walk your bike when using a crosswalk - it is safer to walk your bike across the street to avoid conflicts with pedestrians and turning cars that might not be looking for bicyclists in crosswalks
- Ride with traffic
- Use hand signals for turning or stopping
- Be aware of cars and pedestrians
- Don't use your cell phone while riding
* This campaign was adapted from Hendersonville, North Carolina's Pedestrian-Friendly Environments for Senior Adult campaign www.walk-wise.org.
To learn more about the Center for Chronic Disease and Injury Prevention and current efforts, please contact:
1400 Parkmoor Avenue, Suite 120 B
San Jose, CA 95126
Phone: (408) 793-2700
Fax: (408) 793-2731