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Online Lingerie Website Settles Consumer Protection Lawsuit

For release on August 21, 2018


Jennifer Deng, Deputy District Attorney
Consumer Protection Unit
(408) 792-2875


Online lingerie company Adore Me will pay $600,000 this week to settle a consumer protection lawsuit for misleading consumers.

The lawsuit brought by the Santa Clara County District Attorney’s Office alleged that Adore Me did not clearly disclose automatic charges resulting from VIP memberships. The Office also alleged that they did not get the proper consent or give proper notices for the automatic renewal charges, falsely advertised the ability to use store credit, and had unfair cancellation practices.

Prosecutor Jennifer Deng said: “California has some of the strictest automatic renewal laws in the country. Online businesses need to make sure the consumer is aware of the charges and agrees to it.”

By law, online businesses who market to consumers in the state need to clearly and conspicuously disclose all automatic renewal charges, whether it is a subscription, membership, or other recurring fee.

In addition, Adore Me has agreed to pay a minimum of $200,000 in restitution to previous or present California VIP members that lost or forfeited their store credit. Notices are in the process of being sent to eligible customers.

Adore Me has further agreed to donate a total of $250,000 in merchandise, including sleepwear and activewear, to the following homeless and women’s shelters around California: Salvation Army, Next Door Solutions, Bill Wilson Center, LifeMoves, Community Solutions, and YWCA in Silicon Valley, Sonoma County, San Diego and Los Angeles.

Adore Me cooperated with the investigation and have made changes to their website, automatic renewal notices, and their store credit and cancellation practices. 

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Last updated: 9/6/2018 5:37 PM