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Fruit and Veggie Fest

Fruit and Veggie Fest 2012 Focuses on Healthy Eating and Staying Active
Once again, the Network for Healthy California has partnered with Arteaga’s SuperSave grocery store chain and other local organizations in the Champions for Change campaign to increase access, consumption, and purchase of healthy food choices at the annual Fruit & Veggie Fest. Held during the month of May, this year’s theme was “Making Everyday Delicious.” The Fruit & Veggie Fest is part of a month-long state-wide effort to show the importance of healthy shopping and healthy eating using the USDA’s MyPlate, which replaced MyPyramid from last summer. Two separate events were hosted at Arteaga’s Supersave, one in Gilroy on May 5 and the other in Newark on May 19. These events also provided an opportunity to promote the importance of health screenings and the CalFresh program.
Over 700 people attended the 5th annual Fruit & Veggie Fest in Gilroy. The event brought together various partners including the South County Collaborative, the Network’s - Local Incentive Awardee (LIA) and over 15 local agencies. The City of Gilroy, Mayor Al Pinheiro, who has championed the event for the last four years, and Councilmember Leroy Peter Munoz came out to show their support and share why a healthy community is important. Saint Louis Regional Hospital was also in attendance providing health screenings to the community.
Two weeks later, Arteaga’s hosted a similar event at their Newark location. Over 600 people attended the May 19 event which was the first Fruit and Veggie Fest in this area. Among these included the following dignitaries: Mayor Al Nagy, Councilmember Mary Sucy Collazo, and Senator Ellen Corbett. This event also garnered support from Assembly member Bob Wiekowski and Ohlone Board of Trustees member Vivien Larsen. Celebrity Chef Maggie Jiménez from Univision’s “Delicioso” prepared a mango and bean salad, a recipe from the Network’s new Latino cookbook titled, “Flavors of My Kitchen.” In support of physical activity, Vicky Avila of Vision y Compromiso led a Zumba session to complement the day’s healthy eating and active living theme.  Health screenings were also provided by Fremont Urgent Care for patrons attending the event.

A special thanks to Guadalupe Lopez, owner of Arteaga’s, for continued support of these educational events. Mrs. Lopez mentioned that among the grocery store chain’s priorities is to sell produce at low cost to help make it affordable for families who desire good health. Click view photos of these events and watch Chef Maggie prepare one the Network’s recipes.

For more information about the Network for a Healthy California – Bay Area Region Retail Program, contact Carlos Torres, project coordinator with the Santa Clara County Public Health Department’s Center for Chronic Disease and Injury Prevention at (408) 793-2700.
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