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National Breastfeeding Month 2013

Updated August 26, 2013


August is National Breastfeeding Month!
Santa Clara County kicked off its celebration during World Breastfeeding Week, on August 1st through the 7th, with various events throughout the county. A final Breastfeeding Celebration will be held on August 29th, to honor the Breastfeeding Photo Contest winners, along with specially nominated Businesses and Individuals who support breastfeeding.  Additionally, Super Baby will be showcased on buses throughout San Jose and South County areas to increase awareness of National Breastfeeding Month. 

Breast milk is the best for food for babies because it is rich in nutrients and antibodies which protect newborns from illness and disease.  In 2010, reports show that on average 79% of infants in Santa Clara County were exclusively breastfed in the first 24-48 hours after delivery.  However, there is often a sharp decline in breastfeeding rates, weeks to months after delivery.  This can be caused by:

• A lack of support from family and friends;
• A lack of resources; and/or
• The mother returning to work without needed support to continue to provide breast milk for her baby.

To address national legislation, the United States Breastfeeding Committee (USBC) has launched Action Across America: A Social Media Advocacy Campaign to Support Breastfeeding Families.  Each week the "Action Across America" campaign focuses on a different topic area with an aligned legislative goal:

August 4-10: Peer Counseling (Visit the Breastfeeding Task Force of Santa Clara Valley Facebook page to learn more about the Breastfeeding Counselors)

August 11-17: Paid Family Leave

August 18-24: Maternity Care Practices United States Breastfeeding Committee - Maternity Care Practices

August 25-31:  Employer Support California Breastfeeding Laws: Know your rights.

California has several laws related to breastfeeding that protect mothers’ rights to breastfeed and/or provide breast milk and care for her baby.  Additionally, California is one of three states with a paid family leave program that further supports such efforts.  To read more information about breastfeeding and how you can proactively support breastfeeding laws, please click on the links below.

Paid Family Leave: A Crucial Support for Breastfeeding


(1) Maternal, Infant, and Child Health Brief; Santa Clara County 2012





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