Updated September 8, 2015
These media campaigns are part of Santa Clara County's Tobacco Free Communities Initiatives, a comprehensive effort to prevent young people from smoking, help smokers quit, and reduce Santa Clara County resident's exposure to secondhand smoke. These campaigns were funded through grants provided by the Centers for Disease Control and Prevention.
New! "Apartment" Ad Campaign
The Surgeon General reports that "there is no risk-free level of exposure to secondhand smoke". Secondhand smoke contains at least 250 toxic chemicals, including more than 50 that can lead to cancer. In Santa Clara County, 27% of residents live in multi-unit housing, such as apartment complexes or condominiums. Of those, nearly one-third (29%) reported smelling tobacco smoke drifting into their home from a nearby apartment or outside. To increase the community's awareness of the risks involved with secondhand smoke, the Santa Clara County Public Health Department launched a public education campaign featuring a commerical developed by the California Department of Public Health as part of the Partnerships to Improve Community Health Initiative. The "Apartment" is a 30-second television spot that follows that path of smoke coming from inside an apartment through the ventilation and corridors to reach innocent children and pets. The advertisement aired on major Comcast Cable Stations from August 10 through September 25, 2015 in English, Spanish and Vietnamese.
Learn more about secondhand smoke and Smoke-free Multi-Unit Housing in Santa Clara County.
"Fresh Air" Public Awareness Media Campaign
Residents of the City of San José now enjoy outdoor dining with a side of fresh air. The Santa Clara County Public Health Department and the City of San José launched a public awareness campaign titled, "Fresh Air" as part of the Communities Putting Prevention to Work (CPPW) Tobacco Prevention Initiative. The Campaign supports San José's secondhand smoke ordinance which passed in the spring of 2012. This smoke-free outdoor dining/drinking law protects patrons and workers from the dangerous health effects of breathing secondhand smoke, while providing a smoke-free dining experience for nonsmokers and those who are trying to quit smoking.
The campaign ran from January 28 through March 10, 2013. To read the complete ordinance (No. 29053), click here. This campaign reached more than 1 million San José residents.
Fresh Air Print Ads:
"Reverse the Damage" Cessation Campaign
Reverse the Damage seeks to educate Santa Clara County residents about the health benefits of giving up smoking by providing facts to encourage smokers to quit. The print ads in English, Spanish and Vietnamese were placed on billboards, bus shelters, gas pump toppers and other venue-based ads, and point of purchase displays such as convenience stores, through the month of May 2012. This message reached more than 52,000 residents.
Lame Reasons to Smoke Social Media Campaign
This counter-marketing campaign from the Tobacco Prevention Initiative hit the air waves at the end of January 2012, complete with a countywide launch with various on-line social networking sites is a 30-second, 3D animated video called "Lame Reasons to Smoke." The aim of "Lame Reasons to Smoke" youth prevention campaign is intended to reach out to youth who are at most risk of taking up smoking, and uses humor and irony to address some of the impacts smoking has on youth's physical appearance and health. The video aired on local cable stations and movie theaters countywide from January through March 2012
You Smoke They Smoke: Secondhand Smoke is More Dangerous Than You Think
The evidence is clear - inhaling secondhand smoke from other people's tobacco can lead to lung disease and premature death in nonsmokers. This 30-second television spot was developed for the Santa Clara County Public Health Department by Better World Advertising. The commercial, in English, Spanish and Vietnamese, was aired between April and July 2011 on local broadcast and cable stations.
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