The Center for Chronic Disease and Injury Prevention partners with various organizations throughout the Bay Area to support ReThink Your Drink initiatives that educate children, families and communities about the significant impact that sugar-sweetened beverages can have on health as well as encourages people to choose water instead of sugary drinks.
The following are current media campaigns in the Bay Area:
Our Kids Are Drowning in Sugar - Media Ad Campaign
The latest obesity prevention campaign of the INSPIRE Obesity Prevention Initiative is Our Kids Are Drowning in Sugar. This campaign urges parents to protect their kids from sugary drinks, and serve them water instead. The ad draws attention to the abundance of sugary drinks surrounding children in today's environment, and the dangerous health consequences, such as obesity, associated with consuming such drinks.
The bilingual English and Spanish were featured in newspapers as well as on billboards, buses, transit shelters and check cashing facilities in San Jose and Gilroy. The campaign ran through the end of November 2012.
- View the Santa Clara County Public Health Department Press Release
ReThink Your Drink - Dexter and Martina PSAs
As part of Santa Clara County Public Health Department's Communities Putting Prevention to Work - INSPIRE Obesity Prevention Initiative and the County's ReThink Your Drink campaign, two 1-minute animated videos titled, "Pyramid Power" and "Rule of 4" and a 1-minute "ReThink Your Drink" rap were created through an in-kind grant from Kaiser Permanente. These PSAs are directed at elementary school age children and their parents and illustrate how to identify sugar in different drinks, how to read a label, and why it is important to drink healthier beverages. Click on the PSAs below to view the videos and stay tuned for the "Rethink Your Drink" rap due out this summer. Spread the word and share the ReThink Your Drink PSAs promotional flyer in your community!
Dexter and Martina - Rule of 4
In the newly released video, Dexter and Martina share the "Rule of 4" - there are 4 grams of sugar in every teaspoon. A can of soda has 40 grams of sugar which means it has 10 teaspoons - and that's a lot! Take a look at what Dexter and Martina have to say. You can also view the Rule of 4
(60 sec on YouTube).
Dexter and Martina - Pyramid Power
Dexter and Martina talk about how sugar loaded drinks can add extra pounds. They share the message with other kids to ReThink Your Drink and to choose water!" Click on the video to learn more or view Pyramid Power (on YouTube).
The INSPIRE Obesity Prevention Initiative in partnership with the Centers for Disease Control launched a public awareness campaign to educate Santa Clara County families about the health impacts of consuming sugar-loaded drinks among children. As part of the initiative, the Campaign developed a radio spot which will air from May 28 through July 2012 on local radio stations. A print ad was also developed and featured in the July 2012 issue of the Bay Area Parent Magazine- Silicon Valley.
Download the print ad here.
Protection - the 30 Second radio PSA transcription in English below:
"You do so many things to protect your kids. But you may never have realized one of the things that can hurt them. 16-Ounce sugary drinks like sodas and sports drinks contain 13 packets of sugar. These extra calories can lead to obesity, diabetes, and other health problems. So try some healthier options, like water, seltzer or low fat milk instead. After all, your kids are sweet enough already. Learn more at facebook.com slash Choose Water Now. Funded by CDC and the Santa Clara County Public Health Department."
Learn more about other local and state ReThink Your Drink Initiatives:
Additional information, tools, and resources about these campaigns are available on the Bay Area Nutrition and Physical Activity Collaborative (BANPAC) website.
For more information about upcoming events, projects and activities contact:
Center for Chronic Disease and Injury Prevention (CDIP)
1400 Parkmoor Avenue, Suite. 120 B
San Jose, CA 95126